If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
Apple‘s hardware is known for its innovative design, longevity, and relatively high price tag, but the company hasn’t participated in any big sales or offers for several years. If you want a deal on Apple’s gear, you’ll have to look elsewhere.
Luckily, most major retailers have begun offering early sales on Apple’s newest products for Black Friday and Cyber Monday. These are new, unopened products, not deals on refurbished or open box stock. If you know where to shop, you’ll never have to pay full price for a MacBook, AirPods, iPad, or Apple Watch again.
What Are the Best Apple Deals?
We’ve rounded up the best Black Friday Apple deals you can get on their newest gear below. Keep in mind that Apple’s products are always in high demand, and global supply chain issues means there’ll be even fewer items in stock than usual. If you see a deal you like, now’s the time to take advantage of it.
While Apple.com doesn’t do a specific sale, you can find a number of Apple deals on Amazon during Black Friday and Cyber Monday this year, from November 25-28. Prime members will also be able to get free shipping on their purchases, saving you a few extra dollars online.
We’ll update this article regularly as deals come and go, but the ones below are active at the time of publication.
The Best Black Friday AirPods Deals
Apple’s latest AirPods Pro (2nd Gen) are still among the best true wireless earbuds you can get, and the top choice if you pair them with another Apple device like the iPhone. Normally $249, this is the first time since their release that they’re heavily discounted, so the AirPods (2nd Gen) are just $199.99 if you shop on Amazon right now.
The earbuds feature massively upgraded noise-cancellation, get up to six hours of battery life per charge with noise cancelling on (plus an additional 24 thanks to their battery case), and the new ability to swipe the stems to adjust volume.
Most importantly, the AirPods Pro (2nd Gen) sound great. Apple’s new Personalized Spatial Audio also uses dynamic head tracking to immerse you in your music and movies with sound tuned just for you.
You can check out our full AirPods Pro (Gen 2) review here, and our interview with an Apple engineer about facts you might not know about the new AirPods Pro.
Buy AirPods Pro (2nd Gen) $199.99
The Best Black Friday Beats Earbuds Deals
Beats’ Studio Buds, the brand’s premium noise-cancelling earbuds, are currently running a 40% discount for Black Friday.
With active noise cancellation, sweat resistance, seamless pairing with Apple devices, and high-end sound, they easily rival the AirPods Pro— but the Studio Buds are only $89.95 right now. Check out our full Beats Studio Buds review here.
Buy Beats Studio Buds $99.95
The Best Black Friday MacBook Deals
Apple’s 13-Inch MacBook Air is typically $999, but it’s currently available for $799 on Amazon — a whopping $200 discount. You don’t typically see a lot of Apple laptop sales online so this is a deal you’ll want to take advantage of. This model has 8GB of RAM (memory) and 256GB of storage, which means it’s perfect for just about everybody.
Apple’s 13-inch MacBook Air was one of the first of its laptops to make use of its custom-built M1 chip. This processor is several times faster than the one it replaces and efficient enough to allow Apple’s laptop to last up to 18 hours on a single charge. We’ve tested this laptop, and can confirm this figure isn’t an exaggeration.
The M1 puts Apple’s 13-Inch MacBook Pro into a league of its own compared to laptops in this size class. It’s viable to use this machine for professional work like editing 8K video, high-resolution photos, or multi-track audio recordings without worrying about it slowing down.
Buy MacBook Air (2020) $799.00
The Best Black Friday AirPods Max Deals
While the high-tech headphones normally cost $549, music-lovers can score the active noise-cancelling AirPods Max for $99 off right now. This is one of the best Apple headphones deals we’ve seen this season, and the promo brings the price down to $449.99.
The AirPods Max wireless headphones feature active noise cancellation, surround sound-like spatial audio tech, and lets you listen to HiFi albums all day long — all packaged in a sleek over-ear design that’s comfortable to wear. The headphones come in a range of colors, from space gray to sky blue, and you can stream music for about 20 hours when they’re fully charged.
Buy Apple AirPods Max $449.99
The Best Black Friday Beats Headphones Deals
Beats’ Studio3 headphones get a lot of love (see their 25k+ Amazon review), and for good reason. They deliver the best sound quality and noise cancellation powers of any Beats headphones, and they’re discounted a whopping 57% right now, bringing the price down to $149.95
The top-of-the-line, over-the-ear cans are more streamlined than previous models, making them great for the gym or for traveling, and they offer even better sound quality than Beats’ already stellar earbuds. Get up to 22 hours of battery life for all-day wireless playback, with a fast 10-minute charge that gives three hours of play when battery is low.
Buy Beats Studio3 Wireless Noise Cancelling… $149.95
The Best Black Friday iPad Deals
If you want a tablet for professional work, Apple’s iPad Pro is the only one we’d recommend. Typically $1099, the 12.9-inch iPad Pro with 128GB of storage is marked down to $999.
This model of the iPad Pro uses the same M2 processor found in Apple’s new laptops, which has led to a dramatic increase in performance.
Photo, video, and audio editing isn’t just possible, it’s faster on this machine than on most traditional laptops. That’s especially impressive given this tablet’s thin, fan-less design. The iPad Pro (2022) also has a Thunderbolt 3 port, which is capable of transferring data more quickly between the tablet and an external hard drive or camera.
Buy Apple iPad Pro (2022) $999.00
The Best Black Friday Apple Watch Deal
The 41mm newest Apple Watch 8 features an intuitive touchscreen, crystal clear retina display, built-in GPS, and fitness tracking for steps, calories, heart rate and more. You’ll also be able to connect it to your Apple devices to receive notifications straight on your wrist, and you can get it now for $50 off.
Buy Apple Watch Series 8 $479.00
The Best Black Friday Apple TV Deal
The Apple TV 4K is the easiest way to bring the company’s services, like Apple Music, Apple Fitness, and Apple Arcade into your living room. Typically $199, the Apple TV 4K is available for 50% off this Black Friday — $99.99 if you shop right now.
This new model is updated with a faster processor that makes it run more smoothly, and a totally redesigned remote that’s significantly easier to use. This media streaming box allows you to access popular services like NBC’s Peacock, Hulu, HBO Max, and Paramount+, but its key feature is its tight integration with Apple Fitness and Apple Arcade. Right now, you can get three months of Apple TV+ for free from Best Buy (new and returning subscribers).
The former allows you to access full workout classes taught by professionals in your own home. The latter turns the Apple TV 4K into a competent video game system whose library is constantly updated with new titles. Both services are available for a monthly flat fee, so you never pay for classes or games a la carte.
Buy Apple TV 4K (64GB) $99.99