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Anger as Jersey smear test campaign ad fails to mention women

Jenni Murray

Former Woman’s Hour host Jenni Murray criticised the ad seen on social media (Picture: Supplied)

A cervical screening campaign on ­Jersey has been criticised for a tweet targeting transgender men and gender fluid people – but failing to mention women.

The advert for free smear tests has been viewed more than 3million times since it was tweeted by the island’s government. It reads: ‘If you are a transgender man, a gender non-conforming person, or assigned female at birth and with a cervix, you can book your free cervical screening today.’

One of those to reply was ex-BBC Woman’s Hour host Jenni Murray, who wrote: ‘Could have mentioned women, couldn’t they? We have to stop this ludicrous determination to wipe us out.’

The tweet featured the head of the Channel Islands’ equality charity Liberate, Vic Tanner Davy, a transgender man with a cervix.

He said it reflects ‘a tiny population who really do need that message’ but added: ‘It’s really important when we’re talking about women’s issues, we use the word “woman” because women are a minority group.’

Jersey’s public health head Prof Peter Bradley said it was part of a campaign ‘which includes targeted messaging’.

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